Project Objectives

EUBBSI develops a European institute and a set of certified “blended learning” training modules, which are specific to Business-to-Business sales with the objectives to:

• Accelerate and extend the development of Business-to-Business training content for SME at European level. The results are then disseminated to company’s sales representatives, university students
• Integrate the coordination of the work between universities and companies with a knowledge recognition action
• Professionalize the architectural approach of technology-enabled training systems in a European institute improving quality and transferability of content
• Introduce learner centred pedagogy by using a combined approach (online and face to face seminars). A special attention is given to the transferability of the contents to other cultural and economic contexts
• Ensure the efficiency of the training actions with tools aimed at measuring the impact in terms of competencies development and economic competitiveness in a fast-changing market
• Recognise and certify knowledge acquired through a European accreditation system.