Added Value

Our system helps introduce changes in national and professional training systems and practices through a European wide network approach. Target group training programmes are developed with common contents and implemented on the basis of an approach maintaining general coherence while allowing a good level of adaptation to local contexts.

A uniform, international and informal professional training approach for the sales force improves employees’ skills and knowledge and allows a broader innovation process throughout the target sectors. Consequently, an increase in competitiveness might be achieved.

Sales effectiveness is measured through a common competency framework and organisational diagnosis tools.

Training costs are reduced by sharing resources and avoiding duplication, especially through the transfer of best practices among countries and expansion of the internal network of university instructors.